Combating Counterfeiting in the Indian Movies & Music under Intellectual Property Laws - SSRANA

FAQ

Combating Counterfeiting in the Indian Movies & Music under Intellectual Property Laws

India’s famous “Bollywood” film industry is the largest producer of films in the world. But larger is the challenge to tackle the piracy and counterfeiting threat that has the very existence of the industry at risk.
In 2010, AACT was involved in 301 hard goods (DVD) raids in Mumbai and 19 hard goods (DVD) raids across Northern India. In a bid to fight against piracy, producers have begun officially releasing movies online within days of its release. The producers hope that the low cost for high quality prints would lure people into officially buying such movies online instead of succumbing to pirated versions, most of which are of poor quality prints. Music and movies are some of the industry’s worst affected by piracy in India.

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